Brand Color Psychology
This will help you in understanding the psychology of colors & their uses in the real world.
Shades of BLUE
The color of trust. Blue is the most popular color used in brand creation & used to reduce stress, create calmness, relax, secure, create order.
Field : Security, finance, technology, health care & accounting.
Shades of RED
The color of passion & attraction. This color attracts the most attention associated with strong emotions like excellent, love, romance, style.
Field: Entertainment, food, sports, fire protection & E-commerce.
Shades of GREEN
The color of growth & health. Green can have a balancing and harmonizing, encouragement, possess.
Field: Environment, banking, real estate, farming, non-profit & medical.
Shades of VIOLET:
The color of spirituality. A color that inspires reflection and self awareness & uses for royalty, luxury, dignity etc.
Field: Humanitarian, psychic, religion.
Shades of BLACK
The color of mystery. Black works well for brand wishing to promote power, formality, profession etc. & used to hide feelings, intimidate, radiate authority.
Field: Technology and any other.
Shades of ORANGE
The color of confidence & creativity. It is a color of joy used optimistic, impulse, freedom, creations, communicate fun, draw attention, express freedom.
Field: Art, entertainment, food, sports, transportation.
Shades of YELLOW
The color of optimism. The brightness of yellow is particularly useful in catching the consumer’s eyes & it is used to Stimulate, Relax, Awareness.
Field: Food, Sport, Transformation, Travel, Leisure & Sign Board.
