The huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe…

Photo by Jamie Street on Unsplash

You are creating content as if people read it…

But

Actually they do not….

HUGE MISTAKE

Why?

Because no one actually reads — they SCAN

And that is normal — the human mind mind does this to save time and energy.

On social media, this affect is only amplified.

Let us take an example

The huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

The first and last letter must be in the right place,

Rest can be a total mess,

CsnsionteT

If reading a sentence, then eyes are scanning the text from left to right.

Dividing the whole words into shape cluster, by 2 to 4 words at the time.

Most people can only decode 4–5 [airs before needing a break.

If you want to make your audience read your content.

Then don’t write stressful paragraphs.

Do group text into 3–5 pairs.

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Marketing Professional | Digital Marketer | Social Media Geek | Content Creator

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Anish Kokani

Anish Kokani

Marketing Professional | Digital Marketer | Social Media Geek | Content Creator

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