Don’t Show You Will Help, Instead Actually Help

Photo by Noah Buscher on Unsplash

Most content creators focus on showing people they can help them…

Instead of actually helping them…

There are 2 paths that you can walk:

Path 1

Do all the “Must Do Things” with your content

1. Showcase your expertise.
2. Present your portfolio
3. Showcase clients success stories
4. State in your bio you have niche and a super narrow target audience.
5. Keep repeating you are the ideal solution.
6. Launch your course/book/program.

OR…

Path 2

1. Start actually helping those whom you intend to help.
2. Less talking more doing.
3. Giving away, tips, tricks and secrets.
4. Providing actual solutions in your posts, stories, comments and DMs.
5. Targeting by actually helping those you say you are targeting.

Enough with content that adds no actual value to people’s lives. That exists only to convince people that we are good for the job.

Time to start actually helping people.

Some will argue its bad for business.

You know what?

This is how great personal brands and legends are born.

Does your content “say you can HELP” or it ACTUALLY HELPS?