Photo by Luke Chesser on Unsplash

Because you’re trying to take a shortcut.

Growth hacks should be used…

As the icing on the cake ; Not as base layer

And I see this on my own accounts too.

When I post boring content, it doesn’t reach non-followers.

When I post great content, hashtags and explore helps me to grow a lot.

So what should you do?

Start with the basics first.

Define your audience

  1. Who are they?
  2. Who do they want to becomes?
  3. What are their goals?
  4. Where are they stuck?

Understand how platforms work.

This will make it much easier to create better content.

Then create content that helps your audience become who they want to become.

  1. Educational carousels
  2. Talking videos
  3. Infographics
  4. Cool images with longer copy
  5. Entertainment (funny, aesthetic, etc.)

And only then growth hack.



Photo by Windows on Unsplash

Last week I came across an online course.

As I was going through their landing page…

I felt this Adrenaline Rush to pay for the course right there…

Unfortunately something came up, and I couldn’t pay for it at the time…

Two days after, I decided to pay for it and I found out that Enrollment was now Closed…

I felt my world was over.

So I emailed them to give me access.

Fortunately, they did…

I’am sure you’ve also encountered a product that gave you adrenaline rush…

That Product Was Irresistible to you because of these 4 things…

  1. A product you needed at that particular time.
  2. A persuasive communication (Copywriting)
  3. A no brainer offer (Payment option)
  4. A promise of transformation beyond what you would buy the product for.

Do people get adrenaline rushes to buy from you?



Anish Kokani

Anish Kokani

Marketing Professional | Digital Marketer | Social Media Geek | Content Creator